Digital Marketing Analytics Program

What you'll learn

A digital marketing course is a comprehensive training program designed to equip individuals with the skills and knowledge required to excel in online marketing. This course typically covers a wide range of topics related to digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, web analytics, and mobile marketing. The course feature also includes Quiz Questions for knowledge & skill development and Activity based Assignments in each Module. Grow your digital marketing results faster through the power of the growth of businesses(brands), products, and services. Digital metrics, such as lead analytics, web traffic, Web Analytics, social media marketing, content marketing, Email Marketing, Search Engine Marketing, digital conversion of the audience, etc will be covered in this course. You will be able to enhance your skill and you can explore industry-driven practices to keep yourself ready for tomorrow.

Requirements

• No prior knowledge in Digital Marketing

• A System with Internet Connection

• Basic Knowledge of HTML

Dedication

Description

Basics of Digital Marketing and Business Landing page.
Basics of Content Marketing & Content Design
Search Engine and Search Engine optimization
Search Engine Marketing
Web Analytics
Social Media Marketing
SMS Marketing
Email Marketing
Local Business Promote and Marketing Digital Marketing strategy & Plan

Who this course is for

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Course content

Introduction to digital marketing

Understanding definition
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Why digital marketing
Important role in digital marketing

Digital marketing history & evolution

History and evolution of digital marketing
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Traditional marketing intro

Introduction to traditional marketing
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The audience understanding

Audience in digital marketing
Audience in traditional marketing

Cost benefit analysis in digital marketing and traditional marketing

Cost analysis in traditional marketing
Cost analysis in digital marketing

Digital marketing vs traditional marketing

Marketing 4p concept
Examples of digital ads
Pros and cons

Types of digital marketing

Offline or online marketing
Marketing platforms
Categorization of digital marketing
Different type of digital marketing

Websites

Website concept
Website and webpages concept
Static and dynamic website

Domain and hosting

What is domain name system
Web hosting services

Intro to business landing pages

Concept of business landing page
Website vs landing page

Website development tools

Concept of website development tools
Website development process
Concept of CMS
Concept of website builder tools

Website building with go daddy website builder tool

Basic parts of website
Approach to design website
Basic controls of google site
How to create header menu of website
How to design header image of website
New arrival control in website
Divider / section control in website
Image slider control in website
Youtube video control in website
How to create footer in website
How to create footer quick links in website
Contact us page in website
Whatsapp button in website
Products page in website
Add products in product page
Product description page in website
Product sections and dividers in website
New arrivals page in website
Announcement banner control in google sites
Website publish control in google site
Introduction to godaddy website builder
Business website in selection in godaddy website builder tool
Basics control in godaddy website builder
Control menu understanding
Header image / video control
Image slider control
Featured products section
Manage store control
Add multiple options in product entry
Payment gateway setup
How to create featured products category
Services setup for a website
Blog setup for a website
Email subscription and people review section
Managing staff for online appointments
Back end process for email subscription and image gallery )
Understanding coupons
Live-stream section
Video and audio section
Pdf viewer control
Job posting control
Services control
Privacy policy control / partners section / event calender
Social feed control
Checkout and shipping control
Tax rules control
Publish website control / revision

Introduction to content marketing

Module 2 overview
Power of content marketing
Brand value and awareness
What actually content marketing
Understanding the definition
Steps to start content marketing
Steps to understand
Live content example

Content marketing history

History of content marketing

Important roles in content marketing

Client, content marketer and content marketing company
Content creators
Content marketer vs digital marketer

Content marketing strategy and its benefits

What to publish content
Strategy and effective strategy
Steps in strategy
Reasons for good strategy
Effective content marketing strategy
Customer journey stage
Benefits of content marketing
Concept of lead generation
Lead generation process
Definition and meaning of lead generation
Online reputation management
Disadvantage of content marketing

Understanding the audience in content marketing

Channel and audience
Distribution plan in audience
Different channel audience

Content marketing relation with traditional marketing

Why both are actually relate
Traditional marketer approach
Inbound marketing concept
Outbound marketing
Customer journey in inbound marketing
Customer journey stage
Best contain in customer journey
Consideration in customer journey
User generated content in customer journey
Content marketing vs. traditional marketing

Types of content & content marketing channel

Different type of content
Different type of written content
Different type of video content
Different type of graphic content
Wireframes and site mock-ups
Different type of audio content
Different type of social content
Introduction to content marketing channel
Different content marketing channel
Different social channels
Display ads and link building

Content marketing distribution strategy

Introduction to content distribution strategy
Content distribution channel
Owned channels
Organic and paid channels

Introduction to content creation

Introduction to content creation
ROI on different type of content
Common basis for content creation

Tool setup and content designing

Faculty Details

Faculty Name :

Students :

Students Review